For twenty years, being found online meant ranking on Google. AI assistants change the shape of that game. They don't replace search engines: they use them. But they change what the guest sees.

What changes

One answer instead of a list. Google shows ten results and the guest compares. An assistant names a few businesses and explains its choice. Second place on the page used to be fine. Not being in the answer means not being seen.
Questions get longer. People describe their situation: who's travelling, what they want, their budget. Assistants match businesses to that situation, so being clear about who you suit matters more than broad keywords.
The assistant reads for you. It pulls facts from your site, guides, listings and reviews and writes its own summary. If those sources disagree or are out of date, the summary will be too.
No position to track. There's no "rank 3". Answers vary between tries, so visibility becomes a share: in how many answers are you recommended?

What stays the same

A clear, fast, accurate website still matters most. It's one of the main sources the assistants read.
Being featured in respected guides and lists still pays off, perhaps more than before.
Reviews still count: assistants quote them, including the complaints.

Where to focus

Find out what the assistants say today, for your key guest types and markets.
Correct anything wrong: dates, access, prices, facts.
Publish pages that answer specific guest situations with facts.
Measure again, monthly, to see what moved.

That's exactly the loop our reports are built around. Try the free check.