Questions and answers
Getting started
How do I set up my business?
Enter your website and we propose everything else: what kind of business you are, where, your price level, where your customers come from and who you compete with. You check it and save. Your first report starts straight away and takes a few minutes.
Do I need to write the questions?
No. We write the questions your customers ask AI, in each market's language, without your name in them. You can see, edit and add questions on the Questions tab.
Your report
What does "recommended in 4 of 10" mean?
Out of every ten answers to your customers' questions, four recommended you. Being mentioned in passing doesn't count; the assistant has to suggest you. We ask each question several times because answers vary, so the score is a share, not a lucky screenshot.
Why did my score change when I didn't change anything?
The assistants read new pages, reviews and guides all the time, and their answers vary from one try to the next. Small moves are normal. Look at the trend over a few months, and at the reasons the assistants give.
Can I take the report into a meeting?
Yes. Download it as a PowerPoint deck you can edit, with one slide per target group, or save it as a PDF. Both are on every full report.
Does it show the off-season?
Yes. For each target group, about a third of the questions are about your quiet season, and the report shows your score then next to the rest of the year.
Can I see how I do with a particular group, like golfers or honeymooners?
Yes. In Settings, choose the groups you most want to win, for example golfers, couples and honeymoon, families, business travellers or spa guests. We write questions for each group and show a card per group: how often you're recommended, who wins that group instead, and what AI says about you. Essentials covers up to four groups, Pro up to six.
The service
Which assistants do you check?
ChatGPT and Google's AI Overviews (the AI answer shown above Google's search results) on every plan, including the free report. Pro adds Google Gemini, Anthropic Claude and Perplexity.
Why not just ask ChatGPT myself?
You should, it's a good start. But one answer is one roll of the dice: ask again and you may get different businesses. We ask many questions, several times each, from each of your markets and in their languages, and count. That turns anecdotes into a share you can track, and shows the reasons behind it.
How often do you check?
Paid plans get a new report every month, plus a few extra checks you can run yourself. The Lab lets you ask your own questions whenever you like, using credits.
Which markets and languages?
You choose the countries your customers come from, from a list of about 35. Questions for each market are asked in its language. Reports are in English by default and can be translated on Pro.
Can I change the business I monitor?
You can correct details at any time. The business itself (name, town and website) is fixed after the first report, because a plan covers one business. For several businesses or a whole destination, talk to us.
Can my team or my web agency see the report?
Yes. Invite colleagues at no extra cost, or send anyone a read-only link to a report. You can revoke a link at any time.
Prices and billing
What does it cost?
The first report is free. Essentials costs CHF 49 per month and Pro CHF 149 per month, or CHF 440 and CHF 1,340 per year paid upfront. You can also unlock a single full report without a subscription. Prices are in CHF and exclude VAT. See the plans.
Can I cancel?
Yes, any time from your billing page. You keep access until the end of the period you've paid for.
What happens if I upgrade or downgrade?
An upgrade takes effect straight away and you pay the difference for the rest of the month (or year) at once. A downgrade also takes effect straight away; the unused difference is credited to your next invoice.
Where are my invoices?
Under Plan & billing in the app. Every payment gets an invoice you can download as a PDF.
The Lab
What is the Lab for?
Ask the assistants any question yourself, or re-ask your report's questions right after changing your website, to see whether it made a difference. Assistants that search the web sometimes pick up a change within days.
What are Lab credits?
One credit is one question asked to one assistant. Your plan includes credits every month; you can buy more, and bought credits don't expire. If an assistant fails to answer, you get the credit back.
Accuracy and data
Are the AI answers correct?
Not always, and that's often the point: we show you what the assistants say, including their mistakes, so you can correct the information they rely on. We report what was said on a given date; we don't vouch for it.
Can you guarantee I'll be recommended?
No one can. We show where you stand, why, and what tends to change it, and we measure whether it worked.
Who sees my data?
Only you and the people you invite or share a link with. To produce the report we send questions about your business to the AI providers (OpenAI, Google, Anthropic). Payments are handled by Stripe; we never see your card details. See our privacy policy.
Help
How do I get help?
Use Help in the app menu: your message reaches us with your account details, so you don't need to explain where you are. Or write to henrik@birdierun.io. We usually reply within one working day.