Insights
Practical articles on AI visibility: how ChatGPT, Google's AI Overviews, Gemini, Claude and Perplexity pick hotels, golf clubs and venues, what they get wrong, and what to publish so they get it right.
30 September 2026
Visitors who click through from ChatGPT, Perplexity, Gemini, Copilot and Claude are already in your Google Analytics. A five-minute setting puts them in their own channel.
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30 September 2026
We asked ChatGPT, Gemini and Claude where to hold weddings and corporate events in six destinations across Europe and the US. They named 230 different venues. Outside a few famous names, the shortlist was wide open.
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30 September 2026
A checklist of the facts assistants look for before recommending a venue for weddings, meetings and events.
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30 September 2026
PAs and agencies use AI to shortlist conference and event venues. How they ask, and why good venues get left out.
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30 September 2026
Couples now ask AI for a venue shortlist. What it looks for, and the facts your website needs to be on it.
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30 September 2026
Ask it the way your guests do, without your hotel's name, several times and from each market. Here's how, step by step.
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29 September 2026
We asked ChatGPT, Gemini and Claude 16 questions a golf traveller might ask about St Andrews, twice each. 75 different hotels came up. Three won most of the answers.
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29 September 2026
Assistants don't rank hotels the way Google does. Here is what they look at, and what that means for your website.
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28 September 2026
Five questions to ask ChatGPT today, and what the answers tell you about your club's visibility.
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27 September 2026
When an assistant steers people elsewhere, it usually gives a reason. These are the ones we see most, and how to fix each.
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26 September 2026
Ten blue links become one answer. What stays the same, what changes, and where to focus.
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24 September 2026
The facts assistants look for, and where to put them. Hand this list to whoever runs your website.
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